Don’t you hate it when people bullshit you.  “We are having an availability issue”.  Bullshit you are offline.  Better answer is to say you are wrong.

David at 37 Signals says:

Service operators generally suck at saying they’re sorry. I should know, I’ve had to do it plenty of times and it’s always hard. There’s really never a great way to say it, but there sure are plenty of terrible ways.

One of the worst stock dummies that even I have resorted to in a moment of weakness is this terrible non-apology: “We apologize for any inconvenience this may have caused”. Oh please. Let’s break down why it’s bad:

Read David’s entire post and learn what to say instead at The bullshit of outage language.