An Active Referral-Only Web Agency
We built websites before most businesses even knew they needed one.
From the early days of HTML to modern frameworks, our work evolved alongside the internet itself—always focused on practical systems, creative solutions, and long-term results.
A Brief Timeline
- 1996 — Built my first HTML website and software application
- 1999 — Began working with referred clients
- 2006 — Who Defines You website launched
- 2007 — Early WordPress development (before its public release)
- 2015 — Won a Publishing Award
- 2018 — WooCommerce development and maintenance
- 2025 — Astro Static Site development
- 2026 — AI Worker Setup
For over three decades, every project came through referrals. No ads. No cold outreach. Just trust, relationships, and results.
Why It Was Referral-Only
I never chased clients.
The work came from people who valued it—and that made all the difference.
It allowed us to focus on what mattered:
doing great work for the right people.
How I Work Today
Who Defines You is still active. I’m not retired from client work, but I only take on new clients through referrals.
That referral-only approach has defined the agency for more than three decades.
What Continues
Who Defines You continues as both an active web agency and a record of the relationships that made its work possible.
Where to Go Next
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