I doing marketing every day (except weekends of course). If you market every day then your stream of business stays fairly constant. If you get so busy that you can’t market for a month then your sales funnel will suffer. You’ll notice that you won’t have any business and will be able to market full time and make no money. Not good.
Here’s a great quote from Seth.
We tend to reserve the third bucket, initiate, for quiet times, good times, down times or desperate times. We wait until the inbox is empty or the new product lines are due (at which point the initiative is more of a response). It’s possible to spend an entire day blogging and twittering and facebooking and never initiate a thing, just respond to what’s coming in. It’s possible to spend an entire day at P&G (actually it’s possible to spend an entire career) doing nothing but responding…
Take a look at your Sent folder. Is it filled with subject lines that start with RE: ? Consider your job at the University–do you actively recruit people who don’t even apply for professorships? What about your blog–does it start conversations or just continue them?
What did your brand or organization initiate today?
What did you initiate?
Think about the changes you’d have to make (uh oh, initiate) in your work day in order to dramatically change the quantity and scale of the initiatives you create.
Some marketing jobs are about responding. None are about reacting. The best ones are about initiating.
Thank you for reading my blog. I spend hours writing almost daily so I can help small business owners worldwide brainstorm!
The next thing you should do is click here to register for my email newsletter. The first issue comes with my favorite articles I’ve written. Around once a month, I share more of the best of my stuff.
Also, below you’ll find some of my favorite resources to help launch your dream business. If you’re not sure where to start, or if you’re stuck, then seize these tremendous resources!
If you enjoy my content, then please consider claiming these fantastic marketing tools. When you click on any of the following affiliate links, I may earn a commission. You also get cool goodies, so we both win:
#1 How To Create New Business Ideas Based On What You Love – my book on creating your next project
#2 Transformational Writing Class – 7 plus hours course of how to write your transformational book