Richard Branson is what I consider the best entrepreneur. Here is what he considers for looking for an opportunity.
We look for opportunities where we can offer something better, fresher, and more valuable, and we seize them. We often move into areas where the customer has traditionally received a poor deal, and where the competition is complacent.
And with our growing e-commerce activities, we also look to deliver old’ products in new ways. We are pro-active and quick to act, often leaving bigger and more cumbersome organizations in our wake. When we start a new venture, we base it on hard research and analysis.
Typically, we review the industry and put ourselves in the customer’s shoes to see what could make it better.â€
Au Revoir from Paris.
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