Richard Branson is amazing in that he is applying entreprenuer skills to the environment.  Instead of the usual hugging the tree and protesting which doesn’t work very well at all.

Virgin Atlantic said Monday it would fly one of its Boeing 747 planes on biofuel during a demonstration flight from London to Amsterdam next month.

Virgin Atlantic Chairman Richard Branson said the test flight, which he called the first of its kind, would yield crucial information on how to reduce aviation’s carbon footprint.

Virgin Atlantic to run 747 on biofuel