Sometimes you have to say no. So you can say yes. Focusing on what you do best means you sometimes have to say no. But what do you say no to. That is always a big question. It gets easier with experience, much easier. But, it is always a question.
I just read a post by Susan Mernit who works at Yahoo Personals. She has an excellent article on how to know what to say no to.
Over at Susan’s website she has learned to say no.
But if I’m clear on all that, why do I spend some much of my time saying No? Often, I say No because
* The project isn’t something we have the resources to do right now–and it’s not worth prioritizing over something else
* It’s a nice to have, not a must have
* The level of effort and the return don’t line up enough
* It’s distracting from our core business objectives–for the year or the quarter
* It’s overbuilding–we think it’s neat, but customers won’t notice
* It’s too bleeding edge (this is a subset of overbuilding)–we love the idea but the novelty outweighs the business impact
Thank you for reading my blog. I spend hours writing almost daily so I can help small business owners worldwide brainstorm!
The next thing you should do is click here to register for my email newsletter. The first issue comes with my favorite articles I’ve written. Around once a month, I share more of the best of my stuff.
Also, below you’ll find some of my favorite resources to help launch your dream business. If you’re not sure where to start, or if you’re stuck, then seize these tremendous resources!
If you enjoy my content, then please consider claiming these fantastic marketing tools. When you click on any of the following affiliate links, I may earn a commission. You also get cool goodies, so we both win:
#1 How To Create New Business Ideas Based On What You Love – my book on creating your next project
#2 Transformational Writing Class – 7 plus hours course of how to write your transformational book