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Sushi Innovation

2008-10-21T02:09:27-05:00October 21st, 2008|Categories: Whole Enchilada|Tags: |

I had such a good morning yesterday.  I had two clients recommend me to all their family, friends and business associates.  Another client is going to record me a video testimonial.  I have new clients every week and I had the best weekend with my girlfriend Nan. So I went [...]

How often should you publish?

2008-10-07T03:32:49-05:00October 7th, 2008|Categories: Whole Enchilada|Tags: |

The successful Internet Marketers or businesses have a whole product line.  When they come out with a new product or service they market it like crazy and they get new clients.  Old clients will even get it.  But the real money is the back catalog, the older products.  Don't come [...]

The myth of launch PR

2008-10-01T23:58:16-05:00October 1st, 2008|Categories: Whole Enchilada|Tags: |

Many people in Internet Marketing strive for the big launch.  They setup a ton of bonuses and JV partners.  And promote their book on a particular day to get it to #1 for a category.  It may only be #1 for an hour because that is how often Amazon calculates [...]

Test for authenticity

2008-08-20T23:07:52-05:00August 20th, 2008|Categories: Whole Enchilada|Tags: |

I was reading Seth Godin's article about Real vs Slick and it my mind thought people resonate with real people.  They like authentic people.  That is why a lot of Internet Marketers are not highly thought of.  Kinda of like used car sales people.  People like real people.  Not flashy [...]

The Long Tail and the Dip

2008-08-14T23:03:10-05:00August 14th, 2008|Categories: Whole Enchilada|Tags: |

I loved Seth's book on the Dip.  Here Seth explains the Long Tail and the Dip together.  Excellent. The most common misconception about Long Tail thinking is that if you don't succeed at pocket 1, don't worry, because the tail will take care of your product and you'll just end [...]

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