//Tag: marketing

Missing The Father of Guerilla Marketing

2013-10-11T08:39:43-05:00October 11th, 2013|Categories: Conscious Entrepreneurship, Marketing, Whole Enchilada|Tags: |

Jay Conrad Levinson with Nan Akasha The father of guerrilla marketing Jay Conrad Levinson passed from this realm yesterday. He wrote the book "Guerilla Marketing". That was the first book I read on marketing. After a horrible marketing class in college about corporate branding and stuff that really doesn't work [...]

My left testical is a money magnet

2011-01-18T21:54:38-05:00January 18th, 2011|Categories: Whole Enchilada|Tags: |

This is a good story so stick with me here. Last night I went to the Internet Marketing Party here in Austin. Pretty cool group of marketers. The guest speaker was Roy H. Williams best known for being the wizard of ads. Writing great ads for really big clients. He asked some people to come up with [...]

Cruise Ships and upsells

2009-11-16T22:00:39-05:00November 16th, 2009|Categories: Whole Enchilada|Tags: |

I recently went to a seminar on a cruise ship. It was the first time for me to be on a cruise ship. I found the Carnival cruise ship business model to very interesting. It's relatively cheap to book a cruise. Like $100 a day and that includes [...]

I’m in TimeBridge’s Press Release

2008-12-14T23:51:55-05:00December 14th, 2008|Categories: Whole Enchilada|Tags: |

Here is benefit of giving out testimonials to companies and people that you really dig.  You get free exposure when they use your testimonial.  Here is mine for TimeBridge which I use every week to schedule my phone appoitments. Chris Sherrod: "Stop wasting time scheduling time! Use TimeBridge to schedule [...]

I read Cosmopolitan magazine, no really

2008-11-21T03:16:39-05:00November 21st, 2008|Categories: Conscious Entrepreneurship, Marketing, Whole Enchilada|Tags: |

One of my mastermind members Daniel Topkis suggested on today's mastermind call to read Cosmopolitan magazine to learn about headline writing.  My initial reaction was to laugh, but I went to to check them out.  And Daniel is right.  Cosmopolitan has the best headlines. "10 Dating Truths [...]

Lessons from Motrin

2008-11-17T00:31:29-05:00November 17th, 2008|Categories: Whole Enchilada|Tags: |

Motrin released an ad on their website on Saturday.  That said this in 20-something voice: Wearing your baby seems to be in fashion. I mean, in theory it’s a great idea. There’s the front baby carrier, sling, schwing, wrap, pouch. And who knows what else they’ve come up with. Wear [...]

Internet Get Rich Quick targeted

2008-10-27T00:05:07-05:00October 27th, 2008|Categories: Whole Enchilada|Tags: |

Internet get rich quick people are being targeted by the Feds.  The hype is so great and the amount of just awful schemes that it was just a matter of time. A US national morning show is creating a story on it right now for air very soon. Who is [...]