Books
MARKETING ON THE MOVE PODCAST
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How To Create New Business Ideas Based On What You Love
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How To Create New Business Ideas Based On What You Love
How To Create Business Ideas is a step-by-step guide to creating new business ideas based on what you love. Inside you'll play games that will create a business that you'll love because it's based on what you love.

The author Christopher Sherrod had difficulty getting a business to work until he did one based on what he loved to do. These games helped him figure out what to do.

“Wonderful non-judgmental setting for safe brainstorming and masterminding. The group energy is loving and upbeat. A delightful evening of creativity, support and sharing.”
Joe Vitale, Wimberley, TX – MrFire.com

“Playing Prosperity games was a truly inspiring experience! Not only was it a ton of fun, it was also incredibly powerful. Ideas I NEVER would have conceived of came out and the process was easy. I had as much fun helping others brainstorm their ideas, as I did creating over 5 new ones myself! Play now!”
Nan Akasha - NanAkasha.com

Below are the areas Christopher cover in his book:

1. The Play Prosperity Games Steps
2. How to explore your world for ideas that are all around you
3. Cleansing techniques to make yourself open to the perfect idea
4. Banking your ideas and how to rank them and pick the perfect one to do
5. 26 games to create the next million dollar+ idea including Prosperity Scramble, Internet Keywords Match, Bookstore Browsing, Friends Complaining, Asking, Indexes, Mind Maps, Brainstorming, Mastermind Groups, Dinner Parties (a lot of fun too), Reverse Scramble, Attribute Listing, Dividing, SCAMPER (Substitute, Combine, Adapt, Magnify, Modify, Put To Other Uses, Eliminate, Rearrange, Reverse), Parameter Box, 5 Year Plan, Board of Directors, Talk to Strangers, Relaxing , End Game, Murder Board, and Opus
6. Plus a special bonus for readers

Christopher Sherrod provides you the keys to unlock your truly passionate business in How To Create New Business Ideas.
Podcasting Blueprint
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Podcasting Blueprint: Step By Step Guide To A Winning Money Making Podcast From Microphone To Marketing
Are you ready to launch your podcast? Learn from Christopher Sherrod the producer of a top podcast BlissStreaming.com. With his podcast friends they created this book to show you everything you need to know from microphone to marketing.

This is the blueprint to create your own winning money making podcast.

In Podcasting Blueprint, Christopher shares how he launched "Bliss Streaming". Christopher shares his journey with complete transparency so you can emulate his successes and avoid his failures.

Podcasting Blueprint explains: 
What is a Podcast? 
Why is Podcasting exploding. 
Interviews of top podcasters and their various business models and production techniques.

Interviewed:
Omar Zenhom of 100MBA.net
John Lee Dumas of EOFire.com
Jack Mize of InfluencersRadio.com
Nan Akasha of BlissStreaming.com
Shannon Hernandez of ShannonJHernandez.com
Kate Erickson of EOFire.com/audio-blog
Gary Ware of BreakthroughCocktail.com
Dolphin Entrepreneur
In business, we train ourselves to see competition as the default driver of innovation and market success. Yet some forward-thinking entrepreneurs are installing more cooperation into their mission — and are thriving.

So which is more important: competition or cooperation?

About 35,000 companies apply to “Shark Tank” annually for their 10 minutes in the limelight, and only 0.15 percent of those get a deal. You’re more likely to get struck by lightning, get into Harvard Business School’s MBA program, or get bitten by an actual shark. So why do all these entrepreneurs even apply?

Entrepreneurs have been conditioned that they need to be hard-nosed sharks to win at business, but that management style creates more enemies than allies. A paper published in the Psychological Bulletin, a journal of the American Psychological Association, looked at hundreds of research papers on the subjects of competition and performance and it finds no clear connection between the two.

Basically, competition does not enhance performance.

So the emphasis on competition misses the point. In fact, it may be bad for your business to act like a shark. But what’s the alternative? Should that 99.85 percent who compete to swim with the sharks actually look for more cooperative networks… like dolphins?

Let’s learn from the cooperative brilliance of dolphins

Researchers have observed (PDF) dolphins in the wild cooperating while searching for and capturing prey. Dolphins will circle around the weak members of the pod and viciously attack anything that approaches in a threatening manner. And they can kill sharks. Most predators take one look and then swim away.

We live in a networked economy and market, and these systems “recognize cooperative relationships that leverage value created by those in the network,” according to Julie Bowser of IBM (PDF). Being a shark entrepreneur in today’s social media environment will quickly narrow your opportunities as people learn to not trust you. Dolphin entrepreneurs will see more opportunities and can pick the opportunities that best fit them. More opportunities means more business, which means more success.

The revaluing of cooperation continues to be supported in the oft-cited book “Co-opetition” from Barry J. Nalebuff (professor at Yale School of Management) and Adam M. Brandenburger (professor at Harvard Business School):

“Business is War? The way people talk about business today, you wouldn’t think so. You have to listen to customers, work with suppliers, create teams, establish strategic partnerships-even with competitors. That doesn’t sound like war. Besides, there are few victors when business is conducted as war.”

“Business is cooperation when it comes to creating a pie and competition when it comes to dividing it up.”

“Most businesses succeed only if others also succeed. For instance Intel chips and Microsoft [and Apple].”

So is it better to compete in the war of the sharks or cooperate within a network of dolphins?

I’ve found out the hard way that when you do business with a shark, you often get bitten. A peer and competitor sabotaged my successful company by blacklisting me from a high-level networking group. After discovering the betrayal, I changed my peer group from sharks to entrepreneurial “dolphins” that supported each other in business — and I’ve thrived ever since.

I didn’t want to form business deals where I had to beat up a fellow entrepreneur. Each deal now has to be a win for me, a win for my customer, and a win for a related charity. In our company, we call this a win–win–win environment. For instance, my company publishes self-help authors. We make money helping them complete their book, build their book cover, and even market their book. Our clients get their book out into the world and we teach them how to make money from it. They also support an aligned charity through profit-sharing and promotion.

I went from fighting and getting beaten up by other business owners to creating deals where everyone comes out on top. I realized that I can choose whom I do business with based on how they treat their partners, vendors, clients, and other stakeholders.

I spoke with a few peers and they agree. Lauren Randolph, founder of MyHotelWedding.com says, “As a lifelong soccer player, I’ve always been team-oriented. When I became an entrepreneur I felt lost and alone until I found a group of like-minded business owners who were willing to meet and share their experiences. Now we all help each other to not make the same mistakes and have expanded our network of resources tenfold.”

Sound good? Now go put it into practice.
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