Here is one out of 10 questions that Time magazine asked Richard Branson. Very revealing. Click the link below to see all 10 questions and answers

You own an airline. Isn’t it hypocritical to be preaching about global warming? —Mandy Johnson, Des Moines, Iowa
I could sell the airline and those planes would carry on damaging the environment, or I could pledge 100% of the profits—which I have done—to developing clean fuels. Next year we plan to fly one of our 747s using a clean fuel to prove it can be done.

10 Questions for Richard Branson – TIME